
Facebook said in December that it would begin testing out
paid messages, allowing users to contact people with whom they have no direct
connection in return for a fee. Facebook didn't say at the time how much it
would cost, but the answer turns out to be "a lot."
Mashable discovered sending a message to Facebook founder
Zuckerberg costs $100. That's also what it costs to message Facebook COO Sheryl
Sandburg , CFO David Ebersman, and several other Facebook members.
Ahead of the holidays, Facebook launched "Facebook
Gifts," allowing users to purchase real-world gifts for their Facebook
friends. In October, the social network started testing out a
"Promote" feature that lets users pay $7 to broadly broadcast
important pictures or announcements.